In an amazing and one of a kind partnership, EarthHour.org and the stars of the upcoming film The Amazing Spider-Man 2 will join forces to save the Planet. Spider-man will be the first Superhero Ambassador for Earth Hour, an annual worldwide movement spearheaded by the WWF or World Wide Fund for Nature. The aim of this is to inspire individuals to use their Super Hero Power for the planet.
Andy Ridley, CEO and Co-Founder of Earth Hour, and Jeff Blake, Chairman, Worldwide Marketing and Distribution, Sony Pictures Entertainment, made the announcement in conjunction with the launch of Earth Hour Blue – a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday March 29, at 8:30pm.
In the crowdfunding part of the new platform, participants will have the opportunity to help deliver energy efficient stoves to families in Madagascar, help communities in our beloved Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan, as well as raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, among others.
You see, Earth Hour is not only about switching off your lights and appliance, it’s about making a big difference, it’s about creating an impact in the lives of all individuals.
Let’s support Earth Hour 2014 ! Let’s help build bancas for the Philippines!
For more information about the campaign visit: